{"id":1271,"date":"2025-06-03T06:21:48","date_gmt":"2025-06-03T06:21:48","guid":{"rendered":"https:\/\/greendot.digital\/origami\/?post_type=proyectos&#038;p=1271"},"modified":"2025-09-06T09:37:30","modified_gmt":"2025-09-06T15:37:30","slug":"qrobus","status":"publish","type":"proyectos","link":"https:\/\/origamicreativa.com\/eng\/proyectos\/qrobus\/","title":{"rendered":"Qrobus"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1271\" class=\"elementor elementor-1271\" data-elementor-post-type=\"proyectos\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b247f6a e-con-full e-flex e-con e-parent\" data-id=\"b247f6a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-340f222 e-flex e-con-boxed e-con e-parent\" data-id=\"340f222\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c999050 e-con-full e-flex e-con e-child\" data-id=\"c999050\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d452ba elementor-widget elementor-widget-heading\" data-id=\"2d452ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">QRBUS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1438d23 elementor-widget elementor-widget-heading\" data-id=\"1438d23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span>Conceptualizaci\u00f3n creativa<\/span> | <span>Construcci\u00f3n de marca<\/span> | <span>Identidad visual<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3669a38 elementor-widget elementor-widget-image\" data-id=\"3669a38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1495\" height=\"605\" src=\"https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_02-1.jpg\" class=\"attachment-full size-full wp-image-1276\" alt=\"\" srcset=\"https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_02-1.jpg 1495w, https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_02-1-300x121.jpg 300w, https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_02-1-1024x414.jpg 1024w, https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_02-1-768x311.jpg 768w, https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_02-1-18x7.jpg 18w\" sizes=\"(max-width: 1495px) 100vw, 1495px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d39fa elementor-widget elementor-widget-text-editor\" data-id=\"c0d39fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Qrob\u00fas necesitaba un refresh en su branding que reflejara su transformaci\u00f3n, destacando tres pilares clave: eficiencia, servicio y seguridad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e9d031 elementor-widget elementor-widget-image\" data-id=\"2e9d031\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"1971\" src=\"https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_03.jpg\" class=\"attachment-full size-full wp-image-1277\" alt=\"\" srcset=\"https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_03.jpg 2000w, https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_03-300x296.jpg 300w, https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_03-1024x1009.jpg 1024w, https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_03-768x757.jpg 768w, https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_03-1536x1514.jpg 1536w, https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_03-12x12.jpg 12w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deed8ea elementor-widget elementor-widget-text-editor\" data-id=\"deed8ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bajo el concepto \u201cMovilidad que te entiende\u201d, desarrollamos una marca que conectara con las necesidades reales de las y los usuarios. En la que Qrob\u00fas no solo se enfocara en llevar a las y los pasajeros a su destino, sino en hacer que cada minuto cuente, adapt\u00e1ndose a su ritmo de vida para que llegara a tiempo, ya sea a una cita, al trabajo o a casa despu\u00e9s de un largo d\u00eda, mostrando que Qrob\u00fas era la Movilidad que entiende a las y los usuarios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbff29e elementor-widget elementor-widget-image\" data-id=\"cbff29e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"2227\" src=\"https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_04.jpg\" class=\"attachment-full size-full wp-image-1278\" alt=\"\" srcset=\"https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_04.jpg 2000w, https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_04-269x300.jpg 269w, https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_04-920x1024.jpg 920w, https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_04-768x855.jpg 768w, https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_04-1379x1536.jpg 1379w, https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_04-1839x2048.jpg 1839w, https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_04-11x12.jpg 11w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7074271 elementor-widget elementor-widget-text-editor\" data-id=\"7074271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creamos el ADN de la marca para el desarrollo del logotipo, \u00edcono y un sistema visual que abarca colores, tipograf\u00eda y fotograf\u00eda. Adem\u00e1s, aplicamos este concepto a se\u00f1al\u00e9tica, paradas, tarjetas de pago y el dise\u00f1o de los autobuses, transformando la experiencia de movilidad en Quer\u00e9taro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea98330 elementor-widget elementor-widget-image\" data-id=\"ea98330\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1167\" src=\"https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_05A.jpg\" class=\"attachment-full size-full wp-image-1279\" alt=\"\" srcset=\"https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_05A.jpg 1000w, https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_05A-257x300.jpg 257w, https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_05A-877x1024.jpg 877w, https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_05A-768x896.jpg 768w, https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_05A-10x12.jpg 10w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61b018b elementor-widget elementor-widget-image\" data-id=\"61b018b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1271\" src=\"https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_06A.jpg\" class=\"attachment-full size-full wp-image-1280\" alt=\"\" srcset=\"https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_06A.jpg 1000w, https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_06A-236x300.jpg 236w, https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_06A-806x1024.jpg 806w, https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_06A-768x976.jpg 768w, https:\/\/origamicreativa.com\/wp-content\/uploads\/2025\/06\/qrobus_06A-9x12.jpg 9w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Branding<\/p>","protected":false},"featured_media":1273,"template":"","categoria_proyecto":[29,35,34],"class_list":["post-1271","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","categoria_proyecto-conceptualizacion-creativa","categoria_proyecto-construccion-de-marca","categoria_proyecto-identidad-visual"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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